News

“Brand Culturalization – Marketing Techniques to Sell Your Product Worldwide” to release on Aug. 5

2022.07.28

balconia Shanghai Limited (Head Office: Room 306, East 306, Genesis Tower 1, East Side, No.100 Ye Jiaye Road, Putuo District, Shanghai, China; President: Koki Kuboyama; hereinafter "balconia Shanghai") compiled its know-how accumulated through overseas branding projects for Japanese companies in the book "Brand Culturalization - Marketing Techniques to Sell Your Products Worldwide" to be released on August 5, 2022 (Friday).

This book provides a thorough explanation of "marketing techniques" for bringing Japanese products and services overseas, based on examples and experiences at balconia Shanghai, which supports branding and marketing for Japanese companies in China.
Using a four step process based on actual experience, the book explains the entire process of how to deliver Japanese products and services abroad, from the planning stage to marketing promotion in each region.
If you use our four steps of "brand culturalization," your success in overseas marketing will likely increase dramatically.

Sales website: https://www.amazon.co.jp/dp/4295406953/
Special page: https://www.balconia.co.jp/en/publications/

Publication Outline

Title: Brand Culturalization - Marketing Techniques to Sell Your Products Worldwide
Author: Koki Kuboyama, Satoshi Kawasaki
Publisher: Cross Media Publishing (Impress) (2022/8/5)
Release date: August 5, 2022
List price: 1,748 yen
Language: Japanese

Author Profile

Koki Kuboyama, President, balconia Shanghai ltd.
Started his career in digital marketing in Japan as a business manager at IMJ (now Accenture), and later worked as an accounting director at a US branding firm, gaining experience in US branding and marketing. He joined balconia as a founding member in 2017 and is in charge of the strategy and creative teams in the Tokyo office, as well as the Hong Kong and Shanghai offices. He is also the representative of the Hong Kong and Shanghai offices.

Satoshi Kawasaki Vice President, balconia Shanghai ltd.
He has lived in Shanghai since 2012. He has been engaged in global research throughout his career. At balconia, he is responsible for developing marketing strategies and creative proposals based on consumer insights.