News

balconia (Head office: Shinagawa-ku, Tokyo; President: Taro Akiyama; hereinafter "balconia") will merge with two group companies, mfield Corporation (Head office: Shinagawa-ku, Tokyo; President: Masahiro Mouri; hereinafter "mfield") and Aifield Corporation (Head office: Shinagawa-ku, Tokyo; President: Masahiro Mouri; hereinafter "AIF"), to strengthen its structure in order to meet advanced, cross-field customer demands in AI and DX, which have increased rapidly during the COVID 19 pandemic. In addition, the merged company name will change to AMBL Corporation (AMBL) and the headquarters will relocate in March.

■Purpose of the Merger

At the same time that customers' demand for DX is increasing due to the COVID 19 pandemic, projects requiring more advanced, cross-cutting knowledge and technical capabilities are increasing. By integrating three companies: balconia, which has strengths in marketing, website construction, and web/smartphone app development; mfield, which has strengths in system development and cloud technology and cutting-edge case studies; and AIF, which has strengths in data analysis and AI product development, we will be able to handle increasingly sophisticated The purpose of the merger is not only to handle increasingly sophisticated projects, but also to accelerate human resource development through the unified organization and to strengthen the development of in-house products.

You can get a deeper understanding of how Japanese brands entering China should culturalize and how important it is to understand local consumers by reading the news article "China Marketing: How Japanese Companies Can Confront 1.3 Billion People's "Desire," which is Boiling Over with the COVID 19 Pandemic."

We are confident that the organizational changes resulting from this merger will allow us to offer proposals that go above and beyond our clients' needs.

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■Merger Details
_{Merger date: March 1, 2022}

_{Form of merger: Merger by absorption}

_{Continuing company: mfield}

_{Dissolving company: balconia, AIF.}

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■New Company Name

After the merger of balconia and AIF with mfield as the continuing company, mfield will change its name to AMBL Corporation.
The new company name, AMBL, is named after the initials of AIF, mfield, and balconia.
This reflects our desire to continue to leverage the trust and brand power that has been built up by each of the group companies after the merger.

The word "ambl" means "step" in Latin. We chose this meaning with the sense of "taking a new step forward" while cherishing the path we have taken with our customers and employees.

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■Business of each company

Due to the integration of the three companies through an absorption-type merger, AMBL Corporation will take over all current and previous contracts from each company.
AMBL Corporation will adopt a company system under the name of the former companies in order to maximize the brand assets that have been developed by each prior to the merger.
balconia's existing clients will continue to be handled by balconia.

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■Head office relocation

In addition to the organizational changes, we will also relocate our head office for the purpose of facilitating communication among members. For the time being, we will combine remote work with coming to the office, but we would like to provide our employees with a flexible and easy-to-work-in office environment that is unique to our company, such as an environment where they can meet comfortably whenever necessary, a private room where they can concentrate on their work, and a conference room where they can exchange opinions easily. We will provide a flexible and easy-to-work-in office environment for our employees and at the same time, create an environment where our clients can drop by.

Relocation Date: Wednesday, March 30, 2022

Relocation address: 141-0032
　　　　　　　　　　10F Art Village Osaki Central Tower, 1-2-2 Osaki, Shinagawa-ku, Tokyo