KOSÉ Corporation / SEKKISEI SAVE the BLUE
- KOSÉ Corporation
SEKKISEI SAVE the BLUE
- Planning, direction, photography and production
KOSÉ SEKKISEI SAVE the BLUE 2023, Communicating Environmental Issues.
We were responsible for the creative project for Kosei Corporation's KOSEI SEKKISEi SAVE the BLUE 2023.
SAVE the BLUE is an ongoing environmental initiative of the SEKKISEI brand that is expanding from Japan to the rest of the world.
There are many campaigns about environmental issues, but in this information-overloaded world, it is not easy to get people to recognize and sympathize with them in a positive way.
The content is tailored to make people want to see it, while at the same time linking and incorporating appeals to the viewer. We focused on the ideas and mechanisms of each piece of the project to realize that goal.
This creative project has developed to include events and activities for children, teaching the future leaders of the world about protecting the earth.