KOSÉ Corporation / DECORTÉ Whitelogist Neogenesis Brightening Concentrate
- KOSÉ Corporation
DECORTÉ Whitelogist Neogenesis Brightening Concentrate
- Graphic Movies
- Planning, direction, photography and production
KOSÉ DECORTÉ Whitelogist Neogenesis Brightening Concentrate, “The Power of Koji and Feverfew”.
balconia was in charge of creative consulting for the SAVE the BLUE 2023 campaign, an ongoing environmental initiative of the SEKKISEI brand that is expanding from Japan to the rest of the world.
An eye-catching package design and the brand's image were used to demonstrate the power of koji and feverfew, the main ingredients in the concentrate. Captivating expressions with a fusion of live-action and computer graphics were used to explain the benefits and science behind the product.
The renewal of the brand's mainstay product was a financial success, and we were able to contribute to that success through our creative work.