POLA Inc. / POLA Chinese new year 2021

Creative / Strategy
POLA Inc. / POLA Chinese new year 2021

POLA Chinese new year 2021

Movies, Graphics
Planning, design, photography

POLA Chinese New Year Creative Project.
We developed the core creative design for Chinese New Year, or "Spring Festival," the most important event of the year. The streets are dyed in festive red, and everywhere you look, the mood is celebration. In this context, we developed some creative works to celebrate Chinese New Year, such as visual merchandising and packaging design as an expression of the celebration that is uniquely POLA.

* The package was created by a local subsidiary in China based on our core creative design.
* The video is produced by balconia.